STRATEGY

"The future is … a preferred place we are creating.
The tracks to it are not found and followed but
are made by laying and constructing a trail."
Peter Ellyard, Future Director

Strategic Planning

• Is Not Automatic
• Requires A Formal Process
• Threatens the Status Quo
• Understands Tense (Past/Present/Future)
• Is Action Oriented
• Defines your Value proposition and devises a plan to maximise the benefit to you of your value proposition

Good Strategy

• Creates a distinctive competency
• Generates competitive advantage
• Defines customer value
• Focuses effort on what you do best and what you do better than others to deliver customer value.

Strategic Intent

• defines clear goals
• develops shared vision,
• guides collective action to strategic goals

Blue Chip's distinctive competency is the ability to identify your long term needs acknowledging current internal challenges and external drivers.
Staff development, change management, facilitation, active listening, scenario planning, process mapping and industry knowledge are the skills and tools we bring to assist you develop a meaningful Strategic Plan.

Long-range planning works best in the short term.
Euripides, poet (480-406 AD).

Strategy should evolve out of the mud of the marketplace,
not in the antiseptic environment of an ivory tower.
Al Ries